Why “Digital Community”?

• A much broader concept comparing to “social media”

• From the perspective of DIGITAL: –  Social media is part of the 360 degrees communication

• More components to make up a digital marketing and communication campaign

• Major components of digital community:

• Digital communities are everywhere.

• Facebook, Twitter, forums, etc; all serve digital communities.

• In fact, they are used to create and develop communities.

Aims

1. A platform to integrate different sectors – individuals & commercial brands, statutory bodies, Quasi Non-Governmental Organizations and PR & Marketing agencies

• To discuss social and digital media trends and policies
• To discuss how to engage with audience, users and stakeholders
• To discuss the broad discipline in Digital Marketing, all forms of marketing that operate through electronic devices – online, on mobile, on-screen.

2. To incubate the Digital Communication and Marketing community – Capacity building for non-professionals

3. To promote media literacy, share best practices, facilitate adoption of industry standards and promote ethical conduct

Proposed Events

• Conferences
• Workshops
• Courses
• Seminars